Expand Your Audience Reach

Create and refine look-alike audiences with customizable controls to find the ideal prospects, optimizing your brand's outreach and performance.

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Collect Anywhere. Use Everywhere.

Ingest data from all consumer touchpoints and activate audiences anywhere using our suite of unstacked connection tools, APIs and integrations

Actionable Audience Insights

Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.

World’s Largest 2nd and 3rd Party Data Marketplace

Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Audience360 Precision Demographics, and ACR-driven TV audiences.

ACCESS HIGH QUALITY DATA

Acquire high quality, industry leading Precision demographic data, branded data, and 2nd and 3rd party data directly from the source

DRIVE CAMPAIGN PERFORMANCE

Build high performing audience segments by selecting desired demographics, interests, and actions to help campaign targeting

OPTIMIZE YOUR AUDIENCE BUILDING

The audience360 platform supports advanced definitions for audience building including boolean logic, suppression, etc

Key Benefits

Audience Builder

Audience360 allows you to build complex audience segments for desktop, mobile, tablet, or connected devices by selecting desired demographics, content consumption, interests, and actions made up of first-, second-, and third-party data collected and segmented by Audience360. Mix and match data segments in the Audience Builder to test different strategies and tactics that support your business needs and drive towards your performance goals.

Audience Optimizer

Audience360 Optimizer puts the power of automated predictive modeling in your hands. Using advanced machine-learning algorithms combined with billions of rich behavioral interest and intent data points from the Audience360 Data Exchange, Audience Optimizer allows brands to create powerful look-alike audiences to increase your prospecting pool to find more of your ideal customers, or to refine audience composition based on performance criteria. You control the scale and performance dials to find the balance that best suits your business needs.

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